mCommerce Apps help grow your business!

 Do you have a branded Mobile App - 

an mCommerce App?

Are you offering your customer an easy way to purchase?

If you own a retail type business whether online or brick & mortar, you probably understand the value of eCommerce. However, post COVID, mCommerce has grown exponentially to address those purchasers that do not or cannot get access to a PC or pull up and maneuver mobile based websites! Hence, having an eCommerce mobile app for the shopping site is not a luxury anymore, it is a MUST! 

While most large companies have already upgraded their marketing and offer eCommerce mobile app, most smaller/local companies do not! Having JUST a website isn’t going to get you the desired activity and revenue you desire even if your  have optimized your website to make it mobile responsive. If the consumer can, they might check you out online for verification and buy from their once. However, if you have a BRANDED mCommerce App (a smartphone mobile app) once they find you reputable and like your product or service, the convenience of mCommerce will be the place they want to go purchase! Here are some stats that show you why you need your own branded eCommerce mobile app:

• Mobile eCommerce purchases are expected to surpass the 54% of total eCommerce sales in 2021.
• Approximately 60% of the online purchases are done using mobile devices. (Unusable eCommerce Websites will not make the cut!)
• According to Google, 80% of the customers start their purchase on one device and end on the other. If your business offers a robust mCommerce App, your customers will be happy with the  convenience, time saved and buy from YOU!

Change in the consumption behavior

Along with the above mentioned statistics, customers' behavior must be monitored and analyzed; where do they purchase, how much, how often, and what type of marketing do they respond to? The m-commerce apps are expected to make up to 50% of the total online purchase. Moreover, Google believes that the ‘Right now’ expectation of the mobile phone users has increased and most will even pay more to get a product or service immediately! They also report that 53% of visits are abandoned if a mobile site takes longer than three seconds to load! Having a BRANDED, responsive eCommerce mobile app for your business is surely one of the solutions to deal with the changing behavior of the customers.

Mobile experience can affect your branding

Research has proven that the mobile app experience is crucial to customer satisfaction of a business. Speed, relevance and personalized contents are a few of the factors that affect the overall user experience. Customers today have twice as much interaction with brands on mobile devices than other mediums such as computers, TV and etc. This makes the eCommerce mobile app one of the most intuitive medias for marketers to build brand awareness and equity. Easy browsing, simple navigation, filters and site search, saves time, effort and money, boosting the company's brand recognition.

Every time a consumer has a good experience with your mobile app, it positively increases your brand image within your local market and industry! Serving your customer with a branded mCommerce App will do the following for your business: 

1. Create brand loyalty
2. Reach untapped audiences for your products and services
3. Give your business more opportunity to expand on promotions, loyalty programs and marketing
4. Do something MORE than your competition
5. Stay connected with your customers 
6. Make a larger profit  

Merchant Processing Solutions offers Branded Mobile Apps for our merchants to enhance their already established storefront, website and more. Please reach out to us today to get your mCommerce App built and capture an untapped market! 

Merchant Processing Solutions Inc.

954-938-2420