How can you keep consumers shopping at your store?
In a recent survey by First Insight Inc, researchers found that as ALL major retailers require customers to wear masks in-store, 80 percent of women surveyed feel unsafe trying out beauty products, 68 percent feel unsafe trying on apparel in dressing rooms and 61 percent feel unsafe trying on shoes. This represents an increase compared to First Insight's last study in April 2020 when 78 and 65 percent of women felt unsafe trying on beauty products and apparel, respectively.
The study also found that, of the generations, baby boomers, who still represent the bulk of "dispensable income" feel the least safe returning to the physical shopping environment. Seventy-three percent of baby boomers surveyed said they would not feel safe trying on clothes in dressing rooms compared to 71 percent our First Insight's April study. Women with children also are avoiding retail shopping in fear of contracting the Covid-19 virus.
So what can retail merchants do? Create a website or enhance your current website and add a shopping card. People prefer to shop local but in the absences of local retail store with online presence for shopping, most shopping a buying with Amazon! Speak to your website designer about adding a shopping cart to your website soon! Merchant Processing Solutions can add the eCommerce payment gateway at a nominal fee!
