Here are several steps being hailed as imperative to Reboot Your Business!
1. Reimagine and Transform: This requires more than business as usual, it requires a look at your customers and understand what makes them comfortable to shop/eat/use your facility! Its definitely a balancing act between growing the business and making your business "feel" safe for your customers.
 |
| Customer prefer to buy online! Does your business have an online presence where your customers can buy your products and services? |
2. Addressing Customer Anxiety: Previously, customers made decisions to purchase based on need, price, and desires. Today, customers want safety first even before price! They are willing to pay more to keep themselves and their family from risk. EY Global reported that 44% of global consumers say they are more likely to go grocery shopping online as a result of the pandemic! In order to survive this "new reality" businesses will have to have an online presence that makes it easy for customer to find them and buy from them!
 |
| Customer Anxiety makes more than 40% of grocery shopper order online! |
3. Identify legal and fraud issues: Businesses that lack understanding in their customers' and employees' fear about this pandemic, can create a legal nightmare for business owners. Making sure that making money takes over safety issues is a tricky balance, especially in a sales environment where sales are incentivized. Over extending or laxing Covid -19 Regulations can cause a business to be shut down and lose money.
One the other hand, businesses that use the technique of having customers call in and pay with a credit card are potentially at risk of those cards being stolen by employees and used fraudulently! Websites are also being "phished" or "hacked" so it now time to stop using your kids to create and maintain your website. Professional web developers know how to keep your website safe and you from paying thousands in either processing fees or chargebacks!
 |
| Phishing incidents uses your website to test credit card numbers.. this can cost you thousands of dollars in Merchant Fees! |
4. Flexibility, adaptation and resilience: Our economy was already facing many changes to the buying and selling experience prior to the pandemic. Radical changes on how we operate our businesses are necessary to survive and grow in today's recovery environment. Being flexible both internally and externally will be critical to survival and growth. As consumers adapt to our changing world, so will your business to their wants and needs!
 |
| Learning to be flexible, adapt to necessary changes quickly and cultivating positive attitudes will get you through these New Realty! |
By preparing your business and employees for reopening and recovery, you must go slow and steady. Being flexible to the needs of your customers, adapting to their wants and needs. And finally, be resilient in how you approach your business! Believe in your people, industry, product and service to the community. Be helpful to your community and be active in EVERYONE'S recovery. Cultivate a positive attitude towards your survival, recovery and growth... and it will happen!
If you would like any advice about merchant processing, POS Systems or just a consultation on how we can help you create safe environment for your employees and customers, Call Us Today!
Merchant Processing Solutions
954-938-2420
