Wednesday, March 13, 2019

Who is my target audience? B2C, B2B, B2C, or B2G?


Many merchants are set up to accept payment from ALL Consumer Type Credit Cards! But what if you could get lower rates because you ONLY do business with other Businesses!! 

B2B Payment Acceptance


Business-to-business (B2B) is a business model that focuses on selling products and services to YOUR TARGET MARKET; other companies not consumers. Think of yourself as a support company that helps other companies succeed through your products and services! A B2B focused company is going to be successful, if they develop strong customer service, loyalty and create meaningful change in their customer’s business. 
      • Strong Customer Service: When are my customer's open? Can I be there to keep their doors open? Do I help them be self sufficient? What do I need to do to make sure THIS CUSTOMER is not turning customers away?
      • Loyalty: Have I created enough VALUE for this CUSTOMER so that he is loyal to my company? Does my customer feel that our company cares about them and want to make sure they succeed? Can I create reciprocal loyalty by purchasing their product and service?
      • Create Meaningful Change: Does my product and/or service create enough synergy for my customer? Does it make a difference to the way they do business or create their business?
The companies you provide product and services to, are just like your company! They have employees to train, customers to satisfy, facilities to maintain, rules and regulations to abide by and all they really want; is to grow their business! By putting yourself in their shoes as a fellow business person, you can be a great asset to a new and existing business. You might also be working with several companies in the same industry. You get to see what works and what does not to help you create a viable niche within that industry. You can determine how valuable your product and/or service is to your target market.

However, In order to grow your business based on other businesses, you have to be accommodating with accepting payments. You will possibly need to accept checks, direct deposit, wire transfers, and of course credit card payments. Did you know that business credit card rates are higher than consumer cards? And I am not even referring to American Express which currently is less that some MasterCard and Visa Business Cards!!! Business are unaware that they can do something about the high rates of business cards, they can be set up with B2B Merchant Processing and start paying less! 

With the Merchant Processing Solutions Interchange Optimizer Software, you can be
confident that the credit cards you receive are qualifying at the best possible rates for all B2B, Purchasing and Corporate cards. The software identifies the proper data fields necessary to meet government contracts at an affordable rates! So whether you are a B2B or Government vendor, get set up with low rates for credit card payment acceptance!



Merchant Processing Solutions Inc! 
Call us today! 
954-938-2420

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