Unfortunately, celebrating the holiday season and spending money go hand-in-hand. Now starting with "pre-Black Friday" sales through till "after Christmas" shopping, buyers allow their emotions rule their purchases! Many purchasers feel forced into buying gifts and the "keeping up with the Jones" creates a need to buy bigger and more expense gifts. All these purchases along with holiday entertainment and travel can really add up quickly!
| The Holiday Season is Here! |
According to data published last year by Mastercard, 15% of all online purchases will request a return for cash or credit to their credit card. Overall, 30% of all purchases over the holiday season will be returned. Even if your store has a 14 day - 30 day return policy with a receipt, Visa/Mastercard/Discover/American Express allows credit card disputes (chargebacks) for up to 180 days from date of purchase! You putting a sign on the counter does not OVERRIDE the credit card companies rules and regulations!
Avoid returns, chargebacks and fraud during this Holiday Season?
- Make sure that you clearly have signage in your store, kiosk, or at the craft show table, that explains your return policy - EXPLICITLY!
- If you have an online eCommerce website, make sure your return policy is clearly visible with even a "pop-up" indicating that the customer "Read" the policy!
- Add to the bottom of your receipt your return policy. The customer is required to include this with the dispute documents.
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| Add your own Return Policy to your Receipts! |
- Implement a "security code protocol" at checkout. Train your staff to ask for Photo ID from EVERYONE. Check signatures, and photos!
- If your business is retail with in-person sales, ALWAYS USE EMV CHIPPED TERMINALS! This helps eliminate fraudulent credit cards.
- If you have an online eCommerce website, check with your Gateway Provider about the best FRAUD PROTECTION tools to implement.
- Online eCommerce business should request a Delivery Confirmation on shipped products with signature. This makes it much harder to claim the product was not received!
- Be VERY PROACTIVE with your customers! Respond to emails, phone calls especially if they are complaints within a reasonable period of time. It has been said that good customer service center answer the call within the third ring!
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| Repeat Business comes from excellent Customer Service! |
- Online eCommerce websites need to provide accurate, details descriptions with 360 photos of the products being sold.
- Make sure that your Business Name, Address (physical or digital) and a phone number appears on all receipts.
Need more information about this call 954-938-2420!
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